PlayBlue, a new multi-brand sports retailer, on Thursday announced India cricketer KL Rahul as an investor and brand ambassador ahead of the store and app launch on November 14.
The partnership marks a significant step in PlayBlue’s ambition to build an integrated sports retail ecosystem, bringing together leading brands, specialised sporting equipment and experiential retail for India’s growing community of athletes and sports enthusiasts.
As an investor, Rahul becomes a stakeholder in PlayBlue’s growth journey, while his role as brand ambassador will see him represent the brand across campaigns and consumer-facing initiatives.
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PlayBlue will launch its 20,000 sq. ft. flagship store on 80 Feet Road, Koramangala, Bengaluru, alongside its digital app. Spread across three retail floors, a café level and a rooftop terrace, the store will bring together 75+ sports and lifestyle brands across apparel, footwear, equipment, accessories, recovery products and sports nutrition, catering to everyone from beginners to experienced athletes.
“What I like about PlayBlue is its vision of making quality sports products more accessible while building a stronger sporting culture. PlayBlue is creating a space that makes that journey easier and more exciting,” Rahul said.
“Having worked closely with KL over the years in the IPL, partnering with him for a third time at PlayBlue is truly special. He is one of the most versatile and accomplished cricketers India has ever seen, and that versatility, along with his effortless style on and off the field, is exactly what PlayBlue stands for,” said Satyam Trivedi, co-founder of PlayBlue.
Published on Nov 12, 2026
