Register for free to receive latest news stories direct to your inbox
Register
Sports agency Sporting Group International has secured three sponsors for Gloucestershire County Cricket Club in a deal worth a substantial six-figure sum.
EV charging specialist Easee will become front-of-shirt sponsor for the club’s men’s and women’s Metro Bank One Day Cup 2026 kits.
Luxury watch brand Christophe Duchamp will become the club’s Official Watch Partner for the 2026 season.
Adrian Wright, chief executive of SGI, said: “We’re excited to be working so closely with Gloucestershire Cricket and to have successfully secured these three premium deals.”
Heating, ventilation and air conditioning specialist Haier HVAC will become front-of-shirt sponsor for the club’s men’s and women’s teams in the Vitality Blast campaigns in 2026.
The values of each specific deal were not disclosed.
Gloucestershire originally contracted SGI to acquire sponsors for the 2026/27 season.
The success has seen the arrangement extended to cover the 2027/28 season.
Joe Kaniecki, head of partnerships at Gloucestershire County Cricket Club, added: “We’ve been impressed by the premium sponsors SGI has attracted to the club. As a result, we have now extended SGI’s partnership to target new partners for the 2027/28 season.”
Both the Easee and Haier HVAC deals will support the club’s sustainability ambitions.
As part of Easee’s partnership, 25 smart electric vehicle charging points will be installed at Seat Unique Stadium by the Rapid Power Group.
The Haier HVAC partnership will see the company integrating high-efficiency air conditioning and air-to-water heat pump technology at the club.
The Christophe Duchamp partnership will see the company creating a custom Gloucestershire Cricket branded watch for supporters, who can also benefit from exclusive discounts.
SGI specialises in high-value sponsorship and commercial partnerships, with offices across the UK, Europe, Asia and the Middle East.
The agency previously brought hospitality specialist Seat Unique to Gloucestershire as a sponsor in 2021, which has since become naming rights partner for the club’s stadium.
