Fury and Joshua are expected to meet later this year, although no venue has been selected. Alalshikh has expressed interest in bringing the all-British heavyweight fight to England but said the timing must also suit viewers in the United States and other major markets.
Jordan argues the location will ultimately be chosen based on where the financial loss can be reduced.
“Turki has run many fights without the commercial value behind them,” Jordan said on talkSPORT. “So the idea that he needs to monetize this fight, whatever it is costing him to be able to put this fight on, he’s not going to get back because the scale of the fight won’t justify it.”
Fury and Joshua are expected to demand enormous purses for a fight that would have carried even greater public interest several years ago. Both former heavyweight champions have suffered major defeats since the matchup was first discussed, and each is approaching the end of his career.
Jordan believes ticket revenue, pay-per-view sales and a larger global audience could reduce the financial damage, but not generate enough income to recover the full investment.
“Obviously, [he’ll] have some degree of damage limitation. The greater the audience, maybe the bigger the pay-per-views and maybe an element of the gate receipts,” Jordan said.
The talkSPORT host also dismissed suggestions that either fighter’s promoter will control the venue. In Jordan’s view, Alalshikh will make the decision because he is the only backer prepared to meet the financial demands necessary to get Fury and Joshua into the ring.
Although Jordan believes the fight belongs in Britain, he expects financial and broadcasting considerations to take priority. Saudi Arabia and the United States remain more likely destinations if a late Wembley Stadium event cannot accommodate the preferred international broadcast time.
Simon’s argument is that Fury-Joshua may still be one of boxing’s largest events, but its enormous cost means success will be measured by how little money is lost, not by how much profit it produces.
