ReKTGlobal gets comfortable with AutoFull partnership
The deal will see the manufacturer become the official gaming chair partner of Rogue and its Call of Duty League franchise, London Royal Ravens.
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As part of the collaboration, players from Rogue and the Royal Ravens will assist AutoFull in the development of a new gaming chair set to release in 2022. Alongside this, a range of co-branded chairs will also release in 2021.
Anna Baumann, Executive Vice President of Esports at ReKTGlobal, commented on the partnership in a release: “We set ourselves apart with our high-performance framework across all teams. Our extensive research and practical performance insights on mental and physical health makes us the ideal partner to work with AutoFull on product development. We couldn’t be more thrilled to help introduce this brand to the West with our expertise and reach.”
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AutoFull becomes the third partner of the Royal Ravens alongside HyperX and betting platform Midnite. Meanwhile, the chair manufacturer joins a Rogue commercial portfolio that includes the likes of Kia Motors and the educational foundation Find Your Grind.
2021 has been a productive year for ReKTGlobal. In May, the company acquired TalentX Entertainment to form an all-new talent management company, which features a range of notable influencers and content creators in gaming and esports.
Esports Insider says: Partnerships involving chair manufacturers are nothing new in the esports industry, so it will be interesting to see how ReKTGlobal and its teams can assist in AutoFull’s expansion into the western markets.
