Running from 26 May to 31 August, retailers aged 18+ can enter by purchasing five different cases of qualifying Premier Foods products in a single transaction from participating wholesalers. Brands included in the promotion are Sharwood’s, Ambrosia, Batchelors, Bisto, OXO, Loyd Grossman and Nissin Soba.
Four winners – one from each participating wholesale group – will receive a London cricket experience, including a meet-and-greet and group training session with Broad.
Robert Craven, customer controller wholesale and convenience at Premier Foods commented: “Our Summer of Cricket campaign has proven hugely popular with customers in recent years, with cricket continuing to be a real passion point for many independent retailers.
“For 2026, we wanted to build on that success by offering a truly memorable experience, and we’re delighted to be giving retailers the chance to win an exclusive training session with Stuart Broad - one of the game’s most iconic players.”
“The competition is simple to enter, the products included are key sales drivers, and the prize offers a truly memorable cricket experience. It’s a great opportunity not only to reward retailers with an exclusive experience, but also to help drive summer sales in-store.”
Full terms & conditions and restrictions apply. More details about how to enter and T&Cs can be found here: www.grocerypartners.co.uk/summer-of-cricket-competition
