“Even when I was an amateur, when I was like 12, 13, I used to make Flipagrams,” he said. “You used to collab all these different bits of your fights, and I’d put up the highlights of my fights, and I was buzzing, because for me, I just went in there, won a national title, now I want to show people what I’ve done. And I kind of got a buzz off it when people texted me, they were like, ‘Oh, that was really good, well done, unbelievable.’ So since I was young, I used to post all the time. But when I turned 18, I realized that when I was over here, that being a pro is so much more than just boxing. It’s a business, it’s a brand that you’re building. So what I was doing over here was set me up for now, pretty much when I’m like, fighting for titles, stepping up where my brand is known, I can sell tickets, I can get sponsorships, stuff like that. But at the start, I remember I had like 6,000 followers, and I used to think, you know what, I’m looking at people online, and they have fancy cars and this and that, and that’s why they’re blowing up, that’s why people like them. So then you’re getting pictures in front of cars, and you’re trying to do that, and you’re just like, why isn’t it blowing up for me, what’s happening?
