If the fight ultimately lands in the United States, one of the biggest questions will be how promoters plan to market a bout that has long been viewed as a British superfight. Fury and Joshua would have little trouble filling a stadium in the UK, but generating the same level of interest among American sports fans presents a different challenge.
That topic was discussed this week by veteran boxing journalist Gareth Davies, who believes Dana White could play a major role if the event is staged in Las Vegas.
“I think Turkey Alalshikh will put Dana White at the head of it and have all the other promoters on the dais as well. Eddie Hearn, Frank Warren,” Davies said on TalkSport’s Fight Night Extra.
Davies suggested White’s involvement would add another dimension to the promotion, particularly if organizers are attempting to build interest beyond the traditional boxing audience.
The UFC president has repeatedly hinted that he expects to be involved in Fury-Joshua in some capacity, while Fury’s recent appearance alongside White at UFC Freedom 250 in Washington fueled further speculation about Zuffa Boxing’s potential role.
Davies also believes Turki Alalshikh remains the central figure in the negotiations.
“Turkey Alalshikh will always be the one in control of what’s going to happen,” Davies said. “Whatever Turki Alalshikh wants to happen will happen.”
While no official venue has been announced, Davies predicted Las Vegas could ultimately secure the fight and even suggested a scenario in which a rematch takes place at Wembley Stadium if the first bout is successful.
Fury is scheduled to return against Anthony Joshua later this year, with negotiations over the venue and promotional structure continuing behind the scenes.
