Aston Villa interim boss Brian Sorensen started as a coach in Denmark in 2009 and believes the innovations in women’s football coverage are a good thing, even if some do not always work.
“A lot of positive things are happening, but there are a lot of new areas that we haven’t tried before,” he said. “Sometimes it’s trial and error and finding the right way for us.
“From when I started – with the worst live stream you’ve ever seen – to where we are now, is a very big improvement.”
Andree Jeglertz, manager of champions Manchester City, agrees, acknowledging that the fact women’s football has a much bigger audience now is a huge positive.
“I think the most important thing is that it is available and that people can see the best players on TV or live,” he said. “The more, the better, no matter what.”
Tottenham counterpart Martin Ho says the onus is on clubs and players to ensure the product on the field is worth watching.
“Whatever a broadcast partner decides to do, they have their reasons for it,” he said. “All we can control is that we put on a good advert for women’s football.”
Finally, Chelsea’s Sonia Bompastor suggested she was open to new expressions in covering the game provided they were properly analysed.
“Anytime you try to do something new, you will please some people and upset others,” she told BBC Sport. “Sometimes you need to be patient and analyse as it is too soon to say if something is right or not.”
