Swansea City upload an emotional video with their new third kit for the 2023/24 season dedicated to ‘Tackling Cancer Together’.
The Championship outfit have shared Clare and Alan’s story with it getting thousands of views and many a heartfelt message left by fans.
Please give it a watch if you haven’t already, and you may end up shedding a tear, so best to have some tissues with you…
This season’s third kit is dedicated to #TacklingCancerTogether.
This is Clare and Alan’s story 🖤🤍
👉 https://t.co/B8c3fyeGSp@maggiesswansea | @JomaSportUK | @Westacresltd | @SwanseaBS pic.twitter.com/o9VazzYnUA
— Swansea City AFC (@SwansOfficial) August 2, 2023
“We can all work as one to raise awareness and tackle cancer together.”
Swansea City’s head of retail, Andrea Morris, reveals the inspiration behind the 2023-24 third kit
👉 https://t.co/H68VQu8Ot5@maggiesswansea | @JomaSportUK | @Westacresltd | @swanseabs pic.twitter.com/rNKCICMrIH
— Swansea City AFC (@SwansOfficial) August 2, 2023
CLUB STATEMENT:
Swansea City and Joma are proud to unveil the club’s third kit for the 2023-24 season, which is launched with the goal of ‘Tackling Cancer Together’.
The vibrant, eye-catching pink design includes spots of various colours, which represent some of the most common types of cancer.
The kit will be worn for the first time when the Swans face West Bromwich Albion at The Hawthorns on Saturday, August 12,
But we hope this kit will resonate beyond the football field and play a part in helping people living with cancer in our community and further afield.
Swansea City has joined with cancer charity Maggie’s for the ‘Tackling Cancer Together’ campaign, and our third kit is dedicated to the initiative.
Maggie’s will also have their logo featured on the kit’s pink shorts during the forthcoming season, with local businesses Westacres and Swansea Building Society featuring on the front and back of the jersey respectively.
Previous links between the club and Maggie’s include honorary club president Alan Curtis MBE – whose own cancer story you can hear in the video accompanying this launch – and Leon Britton serving as ambassadors for the local centre.
Introducing our 2023-24 third kit. 💗
👉 https://t.co/BtLVE9GPuK#TacklingCancerTogether | @maggiesswansea 🧡 pic.twitter.com/WPxToe4nv9
— Swansea City Academy (@swans_academy) August 2, 2023
🤍🖤 Proud to be part of this campaign.
👉 https://t.co/xnFWK2TsUs#TacklingCancerTogether ❤ pic.twitter.com/kd3Hzp3eF0
— Swansea City Ladies (@SwansLadies) August 2, 2023
Joma’s design is made from 100 per cent recycled polyester, with the aim to stop ocean pollution and eliminate plastic waste through the development of recycled products, aligning with the club’s own drive to be increasingly sustainable.
The fabric provides excellent breathability thanks to the state-of-the-art micromesh finish, while Joma’s flatlock seam system provides elasticity and freedom of movement.
An amount from each sale of the jersey will be donated to Maggie’s in order to aid the outstanding work they do at their Swansea centre, located in the grounds of Singleton Hospital, and across the UK and further afield, while two local businesses who will also feature on the third kit this season – Westacres and Swansea Building Society – will make donations of their own.
Katie Doyle, head of marketing at Swansea City said: “This is more than just a shirt. This shirt – and the wider campaign around it – has the power to raise awareness for something close to us all.
“With the help of our supporters, the local community and Maggie’s, we hope to draw attention to all forms of cancer through fundraising efforts across the 2023-24 season.
“Most of us have sadly been touched by cancer, be it a family member, a friend, a colleague or even people who have been diagnosed themselves.
“The incredible team at Swansea City have been working tirelessly on this project for the best part of 12 months, and are extremely passionate about encouraging people to talk and raise awareness.
“Our dedicated webpage will allow fans of all clubs to share their stories, because whether you have been personally affected or a loved one has, you are not alone.
“I know this campaign will resonate with fans of all football clubs, with the aim that we can all tackle cancer together.”
Lucia Osmond, centre fundraising manager at Maggie’s Swansea, said “Maggie’s is thrilled to feature on Swansea City’s third kit, which has launched ahead of the 2023-2024 season.
Aside from fundraising plans, the focus on cancer awareness is so important and we will work with the club this year to bring lots of relevant information to the fans and the wider community around what Maggie’s can do to support people with cancer.”
Supporters should be aware that replica kit products have seen a slight increase for the 2023-24 season.
Adult shirts will cost fans £53, while the children’s shirts have been priced at £42.
Twitter users reacted as Swansea upload an emotional video with their third kit dedicated to ‘Tackling Cancer Together’…
@CSwanW85: That’s a stunning shirt. And I started to tear up listening to Curts story 🤍🖤
@ChloeChantelle1: That’s lovely! And amazing story behind it
@beckyboohowells: So emotional 🥲 great story behind it, and so happy for his good health all these years. Could be my fave shirt ever with the meaning. What a club 🦢❤️💖🧡💚💙🤍🖤🦢
@MarleyJonesSCFC: Absolutely Phenomenal ❤️
@JakMorgan01: absolutely quality
@jonathanruss4: Haven’t bought a shirt for 15 plus years but will make an exception to support the club and this great cause here. Does anyone know anyone who might struggle to afford one or deserve one for another reason? I won’t wear it so happy to donate a shirt to someone who will.
@dylanthomas91: I’ve just shed a tear at a kit launch. This is unbelievable from the club. ♥️🦢
@lazzaroooo: Bought tears to my eyes, superb , just superb 👏👏👏. We really do have the best social media team 👏
@_jackarmy: Incredibly beautiful. I am so proud of this club ❤️
@callumcooper18: Unbelievable from the club ❤️
@DazPross: Magnificent. Truly magnificent. ♥️
@iantcurtis: I remember Dad telling me the news, we were pregnant with his first grandchild. I was so worried he was never going to meet him 💙
@WillHughes_11: This is just class 👏🏻💖
@f1swans: actually found myself wiping some tears what a beautiful football shirt with a beautiful story behind it
@Cesmondex: Absolutely adore this. Cancer effects us all in some way, the detail in this shirt is unreal 🤍🖤
@JamesSCFC_: Absolutely phenomenal from the club. Unbelievable gesture and an unreal kit too ❤️🦢
@the12thswan: This is such a poignant kit and video. I kind of figured the dots were a different type of cancer. Not only a shirt with a cause, but just a damn good shirt as well. Not just paying lip service to a cause, like so many things do.
