Alpine announce new brand CEO as Laurent Rossi moved to ‘special projects’

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Alpine have announced that Laurent Rossi will no longer hold the role of CEO at the company and F1 team – with Philippe Krief set to succeed him as CEO of the Alpine brand.

Krief is Alpine’s former Vice President of Engineering and Product Performance, and will maintain his duties in that role while the brand look for a successor. Rossi, meanwhile – who was appointed CEO of both the Alpine F1 team and car brand in January 2021 – is now set to “focus on special projects linked to the transformation of the Group”.

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“I would like to thank Laurent for his unwavering commitment over the last two years at the helm of Alpine,” said Renault Group CEO Luca de Meo. “Laurent has set out a clear and ambitious strategy for the brand. He has put Alpine in the best possible position to achieve its long-term goals.

“Alpine is now ready to enter a new phase of its development and to become a brand of the future. Philippe combines a long industry experience, great technical knowledge with the leadership qualities that are key to the success of our project, including the launch of the brand’s new vehicles starting next year. I fully trust Philippe and his team to take Alpine to new heights.”

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Krief has previously held roles at Maserati, Ferrari and Alfa Romeo, before joining Alpine in February of this year.

The move comes after Bruno Famin was appointed Vice President of Alpine Motorsports last week – with Alpine Team Principal Otmar Szafnauer now reporting into Famin.

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