Big Max has introduced a new range of premium golf bags made from a proprietary material that has been five years in the making.
Developed with the intention of creating a material that offered the soft feel of leather, but without its inherent weaknesses, and one that was more hard-wearing than polyurethane, Big Max’s R&D team have come up with SoftGuard PU.
SoftGuard PU brings together qualities that rarely exist side by side in conventional materials. It is scratch resistant and abrasion resistant, allowing the surface to maintain its character even after intensive use. It is also water repellent and weather resistant, performing reliably in a wide range of conditions. It is easy to clean, without the need for extensive care or treatment.
It also remains structurally stable and durable, preserving both its shape and surface over time. At the same time, it feels soft and luxurious to the touch, and is robust enough for the realities of everyday golf, from the cart to the boot of the car, from airport carousels to the driving range.
“With Prime, we never wanted to develop a bag that simply looked good. From the very beginning, our goal was to create a material that solves a real design challenge,” commented Maxi Reiter, Head of Marketing at BIG MAX. “SoftGuard PU is softer than standard PU and more durable at the same time. That is not a compromise, it is focused material development. That is exactly what drives us: creating products that prove themselves in use.”
The Prime Collection
The Prime Collection is offered in three models – Dri Lite Prime cart bag, Dri Lite Prime Hybrid bag, and Dri Lite Prime Silencio trolley bag – all of which combine proven Dri Lite construction with SoftGuard PU as the core material.
Dri Lite Prime Cart Bag
With magnetic pockets, your essentials are effortlessly at hand. Crafted from exquisite vegan leather, it offers the discerning golfer a unique premium feel with uncompromising style. A 14-way soft top divider safeguards your clubs, while waterproof value pockets protect you from the elements. RRP £349.
Dri Lite Hybrid Prime
Crafted in premium PU leather, this versatile golf bag features a hybrid mechanism for effortless cart-to-stand transition. With a 14-way full-length divider and extra-large cooler compartment, it simplifies and elevates every facet of your game. Experience the perfect blend of style and functionality. RRP £299
Dri Lite Silencio Prime
Designed to keep your clubs perfectly organised and quiet, the Silencio features a 14-way top that eliminates club rattling. Crafted from premium SoftGuard PU material, it offers a soft, premium feel with water and scratch resistance. Gigantic storage options ensure you have space for everything you need on the course. RRP $379 (US only).
To check out the full range, visit bigmaxgolf.com/en/collections/prime-collection
