North American esports organisation Spacestation Gaming (SSG) has introduced an unique partnership with breakfast quick meals firm Oats In a single day.
The partnership marks Oats In a single day’s entry into esports and can characteristic branded content material and advert placement campaigns, beginning mid-November.
Oats In a single day describes itself as a premium breakfast quick meals firm with high-protein, spoon-free breakfast merchandise. Its partnership with SSG is the esports organisation’s first unique meals and beverage deal.
Organised by SSG’s model marketing campaign company Moonwalk Media, the partnership will embody a video collection that includes SSG gamers titled ‘G.O.A.T.s In a single day’ and a gaming collection on Twitch that includes gamers and Oats In a single day executives at SSG’s headquarters. Oats In a single day’s emblem can even be current on the organisation’s jerseys.
Brian Tate, Founder and CEO of Oats In a single day, commented: “Throughout my profession as an expert poker participant, I discovered that peak psychological efficiency can’t be reached with out optimising bodily well being and diet.
“Oats In a single day was born from this concept. Our mission aligns properly with the gaming group and we sit up for rising with Spacestation and supporting this business.”
Extra campaigns will embody month-to-month branded content material from SSG and its creators on Twitch and social media, in addition to bulletins and extra content material throughout LAN occasions.
Moonwalk Media CEO Nick Garrett added: “Gaming has its fair proportion of vitality drinks and powdered dietary supplements for some fast gasoline for streams, however Oats In a single day is simply as environment friendly. It supplies a wholesome, protein-packed various.
“We oppose the stereotype of players dwelling an unhealthy life-style stuffed with junk meals. We all know that creators within the area, particularly on the SSG roster, prioritise their well being and are excited to become involved with a product that promotes that.”
Esports Insider says: The gaming vitality & dietary supplements sector is – pun meant – extremely saturated. As a quick, health-conscious breakfast meals, Oats In a single day may simply have a novel angle – it will likely be attention-grabbing to see if this partnership with Spacestation Gaming is sufficient to make waves.