The esports group FURIA signed the financial institution Santander as its latest sponsor. The deal is legitimate for one 12 months and can see the financial institution’s model on all of FURIA’s crew jerseys, social media productions, overlays in dwell streams on Twitch, and different advertising actions to be confirmed at a later time. That is the newest step by Santander into Brazilian esports after signing with the Brazilian League of Free Fire in February.
As FURIA has entered a new cycle of sponsorships, closing offers with new companions whereas others weren’t renewed, the group’s co-founder André Akkari spoke to The Esports Observer: “The expansion of FURIA has been explosive, it’s rising quick and with a better influence each month. We have to make a superb equalization of such development, the need of manufacturers to enter this market, and the best way they examine to conventional sports activities. As a wholesome technique to search stability, we decreased the variety of manufacturers we’re connecting with to have the ability to grant extra highly effective deliveries.”
Akkari additionally revealed that the group has no rapid plans to signal new offers for the season, and solely two new sponsors which can be already in negotiations would possibly nonetheless be introduced within the following months.