Launching alongside the campaign is a new free online course in High-Performance Leadership, co-created with Jenson Button and Claire Williams. The course is designed to help learners build key skills in leadership, communication, and decision-making and is now available on Santander Open Academy.
Ellen Jones, Head of ESG at Formula 1, said: “Education is the cornerstone of Formula 1. It is what we’re built on as a sport and is a key part of our work to encourage people from all backgrounds to consider a future in motorsport, so it’s fantastic to see our partners like Santander, who share our values, bring education inspired by F1 to a global community.”
Rafael Hernández, global deputy head Santander Universidades, added: “Santander Open Academy exists to open doors. Whether you’re changing careers, returning to education, or simply looking to expand your skills, we want to make learning more accessible, and more inspiring, for everyone.
“Working with Formula 1 allows us to reach new audiences and champion the value of education on a global stage.”
The campaign will roll out internationally across Formula 1’s corporate digital channels and is underpinned by ‘Life After F1’ – a light-hearted, mockumentary-style film starring Button.
Using humour and storytelling, the film introduces audiences to Santander Open Academy and the opportunities it offers.
To find out more and explore what’s on offer, visit www.santanderopenacademy.com.
