ORIW: Monster Energy’s Eric Johnson on attracting younger audiences to motorsports

Eric Johnson, Communications Director for Monster Vitality, discusses methods for getting additional youthful of us fascinated with motorsports on this “Cosy Hour” interview from On-line Race Commerce Week, hosted by hosted by RACER’s founder and CEO Paul Pfanner and John Kilroy.

ORIW, a joint manufacturing of EPARTRADE, the Worldwide Platform for the Effectivity and Racing Commerce, and RACER.com, was a business-to-business occasion for members of the worldwide racing commerce. A complete lot of companies confirmed off their new racing product strains for 2021 on EPARTRADE, whereas RACER and EPARTRADE outfitted 55 hours of technical and enterprise webinars. Sponsors included ETS Racing Fuels, Full-Race powered by BorgWarner, Miller Electrical, Penske Racing Shocks, and AEM Effectivity Electronics.

Watch the interview beneath, or click on on on on on on on on on on on acceptable appropriate relevant acceptable appropriate relevant acceptable appropriate correct proper right here.

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