OneTeam Companions at the moment introduced that it has acquired esports consulting company Theorycraft, additional constructing out the staff that can run its burgeoning gaming/esports vertical. The L.A.-based Theorycraft was based in late 2019 by business veterans Bryce Blum, Lauren Gaba Flanagan, Nathen McVittie and Christopher Mykles as a consulting company for company sponsors, groups and leagues on advertising and marketing and media.
Mykles is not with the group, whereas Flanagan and McVittie will grow to be a part of the OneTeam video games group. Blum, a 2018 Sports activities Enterprise Journal Forty Below 40 honoree, will grow to be a marketing consultant for OneTeam. OneTeam was based by the NFLPA, RedBird Capital and MLBPA and it has been constructing out a gaming technique and staff for the corporate to raised monetize the rising area.
Flanagan will grow to be director of technique, whereas McVittie turns into director of inventive. OneTeam Chief Product Officer Henry Lowenfels oversees the corporate’s gaming enterprise, whereas Head of Aggressive Gaming Marty Strenczewilk leads its esports and content material creator initiatives and Former Disney Video games exec Devin Radford just lately joined OneTeam as senior VP/video games. Phrases of the acquisition weren’t disclosed.