Esports group Dignitas has secured a partnership with NYX Skilled Make-up to function the crew’s official magnificence associate. The deal marks the primary official esports partnership for NYX, which is able to give attention to Dignitas’ ladies’s esports groups and streamers in addition to its ladies’s gaming initiative Radiant.
Product placement integrations will probably be included into Dignitas’ Verizon 5G Gaming Heart in Los Angeles in addition to its New York headquarters. The corporate’s emblem may also seem on the jerseys of Dignitas’ womens first particular person shooter groups in addition to choose content material creators.
Dignitas and NYX beforehand collaborated on an activation associated to the model’s Animal Crossing cosmetics line.