Ukrainian esports organisation Natus Vincere (NAVI) has introduced a partnership with international sportswear model PUMA.
The three-year partnership will see the PUMA develop into the organisation’s technical companion.
As a technical companion, PUMA will help within the design of a brand-new jersey for NAVI and its followers. The jersey will go on sale via the organisation’s web site in addition to PUMA’s web site alongside its present vary of sportswear.
Oleksandr ‘nervo-‘ Pavlenko, Chief Advertising and marketing Officer at Natus Vincere, commented on the deal in a launch: “In esports, it’s exhausting to seek out somebody who has by no means heard of NAVI. Likewise in sports activities, PUMA is likely one of the most useful and recognisable manufacturers. Lengthy historical past and daring selections that had been forward of their time and led to developments in our respective disciplines join us.
“PUMA’s mission is to be the quickest sports activities model on this planet. Unsurprisingly, our plans coincide. There isn’t any different solution to sustain with the quickly growing esports world than to be the quickest.”
PUMA is NAVI’s eighth companion, becoming a member of the likes of Monster Power, Logitech G, on-line betting platform GG.Guess, and gaming chair producer AndaSeat.
Vladimir Gorobets, CEO at PUMA Russia and Ukraine, added: “All through our historical past, PUMA has been creating outfits for the most effective groups and athletes on this planet. We’re glad to develop into a technical companion of NAVI and thus safe our place in esports. We imagine within the workforce’s potential and need success and victories to the gamers and their followers.”
Esports Insider says: In latest months PUMA has delved deeper into the esports business with offers of an analogous nature. For the organisation, becoming a member of forces with the sportswear model is yet one more big addition to its already spectacular partnership roster.