Hollister has introduced collectively gaming company Tripleclix and esports operator Mission Control to create a Fortnite event collection that can coincide with the launch of its new All Day Gameplay product assortment. Because the identify implies, the road is designed for avid players. The Fortnite occasion, dubbed the All Day Gameplay Problem, will provide Hollister reward playing cards, in-game forex referred to as V-bucks, and merchandise from the gathering as prizes.
Mission Management will function the event platform for the occasion.
In a launch, Hollister director of brand name advertising technique Jacee Scoular indicated that the corporate intends to develop a number of gaming activations in partnership with Tripleclix all year long.