Dubai-based esports organisation Galaxy Racer has introduced a worldwide partnership with leisure firm Waverider.
The 2 manufacturers have joined forces to launch a sequence of recent merchandise. Based on a launch, this consists of creating merchandise and curating tales for Galaxy Racer’s content material creators.
Waverider is an IP content material creation and administration firm centred round popular culture and leisure. On account of the partnership, Galaxy Racer will have the ability to construct merchandise and ideas for its roster of creators corresponding to AboFlah, Dyler, and Naji Elqaq.
Waverider’s merchandise vary from merchandise and attire to comedian books, manga, and animation.
Arafaat Ali Khan, CEO of Waverider, said: “We’re actually excited to be working with Galaxy Racer and its numerous set of creators to create merchandise and tales that aren’t solely genuine, however really replicate the creators aesthetic, ethos and elegance. We’re assured that the followers can be seeing a aspect of those content material creators that may blow their minds!”
Waverider is led by Khan, who co-founded the Center East Movie and Comedian Con, and President Guenther Hake, an leisure trade veteran with expertise throughout Walt Disney Firm, Oriental Dreamworks, and MINDstyle.
The agency’s inventive workforce is spearheaded by skilled UK-based artist Des Taylor. The corporate is anticipated to launch a brand new wave of shopper experiences and occasions, in addition to an e-commerce platform.
Galaxy Racer CEO, Paul Roy, commented on the deal: “We’re delighted to be partnering with an organization with the management of Waverider. We’ve seen big demand for a brand new model of shopper merchandise and tales for our content material creators, and their workforce has the imaginative and prescient and experience to create one thing particular for our roster’s followers.”
Esports Insider says: This partnership appears to be like to strengthen the commerciality of Galaxy Racer in a large number of how. Not solely will the organisation have the ability to produce a spread of merchandise, however the deal might additionally result in different potential alternatives, corresponding to attire and manga. It’ll be price maintaining a tally of what merchandise Galaxy Racer launches within the subsequent 12 months.