Previous to becoming a member of G2 Esports, Dechelotte was the Head of Partnerships and Enterprise Improvement EMEA at Riot Video games. Furthermore, he has held roles at Coca-Cola Firm in addition to Havas Sports activities and Leisure France.
Carlos ‘ocelote’ Rodriguez, CEO of G2, commented: “We couldn’t be happier to have Alban be part of the G2 group. We’re an agile, hungry enterprise and he brings nice abilities to the equation; we’re proud that he has chosen to placed on the G2 colors.
“Alban has not solely pioneered sector-first partnerships for esports around the globe, however has an in depth quantity of expertise combining large world FMCG manufacturers with the world of gaming.”
In keeping with the discharge, Dechelotte is credited for bringing manufacturers comparable to KitKat and KIA into the esports sector throughout his time at Riot Video games. He additionally helped increase broadcast distribution for the League of Legends European Championships (LEC).
Alban Dechelotte, Common Supervisor at G2, added: “I’m thrilled to affix the G2 household to assist the growth of the organisation in new territories and new leisure actions.
“I’ve at all times admired the group and the successful tradition that Carlos has impressed for G2 Esports. I’m trying ahead to exploring what might be subsequent for the G2 military.”
G2 Esports additionally introduced that Peter Mucha, the organisation’s COO, will transition to the function of Observer of the Board. The transition, which is anticipated to happen within the second half of 2021, will see Mucha ‘assist and advise ’G2 on the strategic improvement of the corporate’.
Esports Insider says: This can be a large transfer for G2 Esports and for Dechelotte. Regardless of securing a variety of beneficial partnerships, which incorporates the likes of Ralph Lauren, the esports organisation has continued to bolster its industrial group.