Esports Leisure Group (EEG) has been named the official esports match supplier of NHL ice hockey organisation The New York Rangers, owned by Madison Sq. Backyard Sports activities Corp (MSG Sports activities).
As a part of the deal, EEG will function three New York Rangers-themed esports tournaments, using its Esports Gaming League model and platform.
Based on the discharge, the partnership is ready to start on July 1st.
Dan Fleeter, Vice President, Enterprise Operations, MSG Sports activities, commented: “Over the previous few years, we’ve hosted dozens of beginner esports tournaments with our esports group CLG, which have been extremely effectively acquired and we are able to’t wait to broaden on this with the Rangers.
“We stay up for an extended and mutually rewarding relationship with EEG and imagine this can be a great alternative to interact with an viewers interested by hockey and gaming.”
Furthermore, EEG will collaborate with the crew to create video content material selling these tournaments throughout all Rangers’s digital platforms. Every match will reportedly characteristic varied prizes, together with Rangers merchandise and memorabilia.
Grant Johnson, CEO of Esports Leisure Group, mentioned: “We’re thrilled to welcome one other main skilled sports activities crew to our match platform. We stay up for working with the Rangers as they prolong their model into the quickly rising world of esports.”
Magnus Leppäniemi, President of Esports at Esports Leisure Group, added: “We’re rapidly changing into the business normal match platform for skilled sports activities, as groups acknowledge the power of our platform and its capacity to fulfill the demanding wants of large-scale deployments. We stay up for serving to the Rangers obtain their targets on this thrilling new enviornment.”
Esports Insider says: One other large deal by Esports Leisure Group, whose rising portfolio continues to fill with conventional sports activities organisations, amongst different property. Primarily based on that, EEG appears to be invested in bridging these sectors by extending conventional sports activities manufacturers into esports.