Match organizer ESL Gaming introduced a partnership Monday with world cryptocurrency platform Coinbase. Monetary phrases of the deal weren’t disclosed.
Below the phrases of the deal, Coinbase will change into the “official crypto alternate accomplice” for choose ESL occasions in 2021 and 2022, starting with IEM Cologne 2021. Different occasions embrace the ESL Professional Tour circuit for Counter-Strike: International Offensive, StarCraft II, and Warcraft III
ESL and Coinbase will even work collectively to create integrations in broadcasts, social media, digital media, content material, and extra.
ESL joins TSM, who signed a naming rights cope with cryptocurrency firm FTX to change into TSM FTX. TSM FTX has discovered the brand new identify to be a little bit of a problem, notably whereas taking part in Riot titles equivalent to League of Legends and Valorant as a result of the stakeholder gained’t permit it to make use of its new identify in these competitions or to advertise its sponsor throughout broadcasts.