Ohio-based esports startup eFuse has promoted Halina Malik to turn into the corporate’s new Director of Content material.
Malik will steer the content material technique of eFuse, a platform that helps gamers construct digital portfolios to community and discover alternatives throughout the trade. Malik was beforehand eFuse’s Advertising and marketing and Partnerships Supervisor, a task she solely held for 3 months.
Halina Malik famous in a LinkedIn submit: ” eFuse has given me the platform to have the ability to create content material round a few of the greatest titles, occasions, influencers, and schools within the gaming trade. Collectively we’ve got a few of the finest relationships in gaming, so let’s go be the very best storytellers.”
Previous to eFuse, Malik labored at basketball membership Cleveland Cavaliers as Supervisor of Content material and Advertising and marketing. Previous to that, she labored as a CMO for an enormous information startup Pnda LLC and performed skilled Name of Obligation within the Feminine Professional League.
Esports Insider says: Halina’s expertise with top-tier sports activities organisations will undoubtedly assist eFuse develop their partnerships and scale. Furthermore, having a background in esports definitely isn’t one thing to disregard both.