Canadian whisky model Crown Royal has teamed up with Columbia Information and NBA2K groups Hawks Talon and Detroit Pistons GT to launch a music and gaming sequence known as The Crown Crossover.
The present options Columbia Information artists Quinn XCII, Joey Bada$$, CHASE B and extra, taking part in NBA 2K towards gaming influencers. Choose members of Hawks Talon and Detroit Pistons GT will talk about basketball and their newest tasks whereas sipping Crown Royal cocktails on-air.
Operating every Wednesday via the tip of August, The Crown Crossover is livestreamed and hosted on Crown Royal’s official Fb web page. Hosts embody Jeff Eisenband and Phil Visu.
The gaming, music, and basketball sequence will characteristic avid gamers iPodKingCarter, Aerial Powers, Erin Ashley Simon and Mike LaBelle as they compete towards musicians.
Crown Royal has expanded its current NBA partnership with the Detroit Pistons and Atlanta Hawks to incorporate their NBA2K affiliate groups. Per a launch, Crown Royal will likely be working with every group to ‘have interaction with followers at this thrilling connection of gaming and esports’.
Nicky Heckles, Vice President of Crown Royal, mentioned: “Our partnership with Columbia Information, the Pistons GT and Hawks Talon for The Crown Crossover livestream is one other method for us to take our ardour and love for the sport of basketball and produce it on to our followers. This weekly expertise brings a few of the league’s brightest stars, skilled avid gamers and musicians collectively in a method we are able to’t assist however be enthusiastic about.”
The primary two episodes featured Columbia artist Quinn XCII. Followers will have the ability to watch the ultimate 4 episodes with Joey Bada$$ and Chase B each Wednesday this month.
Hannah Satzke, Model Partnerships Columbia Information added: “Having the ability to convey collectively music and gaming tradition into one program with our companions at Crown Royal is an genuine match. We’re excited to launch this sequence with Crown Royal and our unimaginable group of expertise.”
Esports Insider says: Esports and transmedia have gotten quick buddies, as manufacturers discover distinctive methods to have interaction audiences throughout music, comics, style, and extra. Crown Royal’s partnership growth to incorporate NBA2K affiliate groups makes excellent sense, as does the team-up with Columbia Information. The music big joins rivals Universal Records, Virgin EMI Records and others because the race to have interaction esports followers presses on.