On-line eyewear retailer Zenni has introduced New York Subliners Name of Obligation participant James ‘Clayster’ Eubanks as its newest model ambassador.
As part of his function, Eubanks will probably be featured throughout the model’s advertising and marketing campaigns and digital content material, together with selling Zenni’s Blokz blue-blocker lenses.
As part of the collaboration, Eubanks helped to curate a group of eight informal to aggressive frames for the model’s gaming eyewear vary.
Eubanks commented: “I’ve worn glasses most of my life, so when Zenni approached me to hitch forces, it was a no brainer.
“I’m actually proud to associate with them to truly curate a group of eyewear that I wish to put on and defend my eyes on the similar time. I really feel assured I could be targeted on my recreation with Zenni with a watch on successful a fourth championship with my teammates.”
The gathering is offered at Zenni’s on-line retailer and retails from $29.95 (~£21.91) to $49.95 (~£36.55).
Moreover, the eyewear model additionally unveiled its Name of Obligation League signature eyewear assortment which options 36 crew types representing the 12 Name of Obligation League groups.
Sean Pate, Zenni’s Model Advertising and marketing and Communications Officer, said: “It’s a thrill to welcome Clayster who joins gaming fans like San Francisco 49er George Kittle, who owns his personal customized Zenni assortment to help trendy eye well being.
“We’ve labored exhausting with Clayster and the Name of Obligation League to carry this whole assortment of eyewear to the followers globally and stay up for their suggestions to ship that eyewear for everybody.”
Every body within the assortment is bundled with a Name of Obligation League or crew branded protecting case and fabric and retails at $33.95 (~£24.84).
Zenni and the Name of Obligation League additionally launched an Instagram filter ‘@CODLeague’ for followers to strive on the branded pairs nearly.
Followers who observe Zenni on Twitter or Instagram by way of the Name of Obligation League Stage V Main on August 1st can even have an opportunity to win $100 (~£73.18) Zenni reward playing cards.
Esports Insider says: Partnering with the Call of Duty League was a wonderful alternative by Zenni to start with, and a follow-up CDL-themed eyewear collaboration with one of many league’s gamers exhibits the model’s data of the market. Provided that Name of Obligation is understood for the loyalty of its communities, this thoroughly-picked collaboration is prone to have fruitful outcomes.