Channel four have received the rights to indicate England’s sequence in India in a groundbreaking deal which means Take a look at cricket will return to terrestrial tv within the UK for the primary time for the reason that 2005 Ashes.
The Guardian understands that international rights holders Star Sports activities and Channel four have signed a contract for the reside broadcast of the whole tour – 4 Assessments, 5 Twenty20s and three one-day internationals – with an announcement due quickly earlier than the primary Take a look at in Chennai on Friday.
The deal represents an enormous coup for Channel four, who submitted their bid to Star Sports activities final week – one described as “compelling” by insiders – however nonetheless feared being gazumped by a late transfer from Sky or BT Sport.
This didn’t materialise, nonetheless, though one of many two subscription broadcasters might nonetheless come on board in some capability, with the Star-Channel four deal stated to be agreed on a non-exclusive foundation that enables further satellite tv for pc and digital companions.
Channel four are assured that whereas three of the 4 Take a look at matches begin at 4am within the UK – the third Take a look at is a day-night match with a 9am begin – the nationwide lockdown might imply large viewers numbers generated by England and India supporters, in addition to potential newcomers to the game.
Whereas they final confirmed Take a look at cricket in 2005, a one-off take care of Sky in 2019 led to the World Cup closing being shared with Channel four attracting 15.4m viewers over the course of the day. Subsequent analysis by the England and Wales Cricket Board urged a 3rd of this viewers was watching cricket for the primary time.
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