Danish esports group Astralis has introduced a brand new business partnership with electronics retailer POWER. The deal will convey Astralis into POWER retail areas throughout the Nordics. In response to a launch, POWER will set up “separate Astralis universes in our shops.” The retailer will even provide Astralis-branded merchandise and plan different activations in-store with the crew.
Astralis is arguably probably the most well-known Danish esports crew right now. Along with its presence within the LEC, the group is the primary ever to win 4 Counter-Strike: World Offensive Majors, and the primary to win three Majors in a row. As POWER Denmark Gross sales Supervisor Simon Frolich put it: “All people on this area who’ve ever simply heard of esports know the Astralis title.”
The group just lately established a gaming center in Copenhagen dubbed Astralis Nexus by way of a partnership with amusement park Tivoli Gardens.