World expertise and leisure company UTA has appointed Ander Nickell as its esports division’s new Model Partnerships Government.
In line with the discharge, Nickell will concentrate on constructing progressive model partnerships for the corporate’s rising roster of esports athletes and content material creators. He can be primarily based in Los Angeles.
Bringing over 15 years of expertise, Nickell not too long ago served because the Head of World Partnerships at Activision, the place he oversaw collaborations for titles corresponding to Name of Obligation, Warzone, Tony Hawk, and Crash Bandicoot.
Throughout his tenure, Nickell secured multi-year partnerships with international manufacturers corresponding to Pepsi, Sony, Comcast, Kellogg’s, Nvidia and Papa John’s.
Damon Lau, Head of Esports at UTA commented: “Ander has a novel expertise for establishing genuine connections on the intersection of gaming, leisure and client manufacturers.
“He has firsthand information of the world’s most distinguished gaming franchises, and he’s well-respected inside the esports and advertising and marketing industries.”
Previous to Activision, Nickell labored as a Director of Consumer Improvement at GMR Advertising and marketing. Furthermore, he started his profession at IMG.
Ander Nickell, Esports Model Partnerships Government commented on his new enterprise: “I’ve watched UTA construct an unmatched roster of extremely proficient creators, and a crew of the business’s high esports brokers and executives.
“I couldn’t be extra excited to assist the division understand its ambitions within the area and it’s clear to me that we now have an unprecedented alternative to associate manufacturers with our purchasers, who characterize the following era of leisure stars, in new and imaginative methods.”
Esports Insider Says: UTA’s esports division represents among the most-followed expertise within the gaming panorama, so to see them add a well-respected partnerships government within the business, comes as no shock. Nickell will make a nice addition to the crew.