Counter-Strike: International Offensive (CS:GO) esports league BLAST Premier has introduced cryptocurrency trade platform Coinbase as its newest sponsor for the competitors’s upcoming Spring Season.
In keeping with the discharge, Coinbase will use the partnership to deliver the world of esports nearer to cryptocurrency by means of activations and player-led content material.
As a part of the deal between the 2, Coinbase branding will characteristic throughout the Spring Showdown from April thirteenth – 18th, in addition to within the Spring Finals commencing June fifteenth – twentieth.
The cryptocurrency platform, based in 2012, will sponsor BLAST Premier’s ‘The Economic system Play’ broadcast phase, which options analysts dissecting and discussing rounds in-between matches. Coinbase’s brand may also characteristic on the caster backdrop, in addition to buying in-game animated branding and sponsor bars.
Coinbase joins the likes of EPOS, Shikenso Analytics, and CS.MONEY as companions of the esports competitors.
Oliver Clarke, Head of Model Partnerships for BLAST, commented: “Esports and cryptocurrency each share a powerful relationship with know-how and innovation. BLAST Premier is loved on a worldwide scale with an viewers that’s identified to be tech-savvy.
“We sit up for seeing the results of followers partaking with the protected, safe and world-leading cryptocurrency trade platform.”
The announcement follows on from North American esports organisation, Evil Geniuses, teasing a possible jersey partnership with Coinbase on its Twitter account earlier this week.
Esports Insider says: Coinbase is a rising platform in a actually increasing trade of Cryptocurrency, so this can be a main deal for each events. This partnership but once more highlights the varied integration esports and cryptocurrency, with bulletins between the 2 sectors starting from investments and partnership, to fan engagement alternatives.