After sponsoring the World Electronic Sports Games (WESG) tournament in Latin America, American electrical tools firm APC, owned by the French group Schneider Electrical, introduced its sponsorship of the feminine Counter-Strike: International Offensive, and male Free Hearth and Rainbow Six Siege groups of W7M Gaming, a Brazilian esports group held by W7M Investments Group.
The Esports Observer spoke to Schneider Electrical gross sales director Kenia Paim about funding.
“We observe the keenness of Brazilians in digital sports activities,” she stated. “A number of nationwide groups are competing on the highest degree worldwide in several classes, and a legion of followers supporting them. We need to be a part of this universe serving to them to keep away from materials losses or frustration for dropping a sport as a consequence of lack of power.”
The promotion of merchandise and tools will likely be a powerful factor of the corporate’s message to the esports group. The cope with W7M Gaming granted that, in addition to the sponsorship charge, the corporate may even develop a UPS line and make it obtainable to the groups. W7M esports director Felipe Funari stated that it can be crucial for groups to guard their funding in tools.
The APC by Schneider Electrical model will likely be displayed on group jerseys, in reside stream overlays, and likewise in particular content material to be printed by W7M. Neither monetary particulars nor contract size was disclosed. Paim stated that “the message will all the time be to recollect the significance and advantages of getting a UPS thought-about within the setup.”
Relating to the selection of W7M as the primary Brazilian esports group to be sponsored by APC, Paim instructed TEO that WESG LATAM “was a really enlightening expertise that allowed us to be extra formidable on this phase. We obtained to know W7M by means of an promoting company [TEO learned it was the AD.EZ agency, focused on gaming content] and, after assembly them, we believed within the undertaking and within the those who make the group.”
“Our function is to ensure the continuity of the digital expertise. We do that for information facilities, industries, or small companies, the logical path was to carry this experience and funding to the top shopper,” she stated.