Esports leisure firm Allied Esports has introduced the launch of its new content material growth, storytelling, and manufacturing providers division AE Studios.
In accordance with the discharge, the brand new division will serve the agency’s companions in want of options outdoors of esports event operations and broadcasts.
Jud Hannigan, CEO of Allied Esports, spoke on the announcement in a launch: “After years of parachuting into folks’s lives by way of esports, we’re in a primary place to serve our wide-ranging checklist of shoppers with artistic options that inform a fascinating narrative outdoors of pure gaming competitors, with skilled, skilled, digital-first manufacturing.
“Because the world continues to make use of content material to succeed in ever-growing audiences, AE Studios has the potential, with its distinctive basis, to be a frontrunner in leisure manufacturing for years to return.”
The AE Studios’s first official undertaking is the reside manufacturing of interactive content material sequence CelebriTee Showdown on the Twitch Sports activities channel. The sequence will characteristic well-known personalities competing in digital golf programs, with streamers additionally taking part from residence on desktop or cell variations of the sport.
The present is produced by Leisure Government Producer Damon Harman and hosted by Noor Jehangir, the host of Allied Esports’s weekly Mario Kart 8 Deluxe event, in addition to Saturday Evening Speedway at HyperX Esports Area Las Vegas.
The primary season of CelebriTee Showdown might be broadcasted reside on Tuesdays and Wednesdays at 5pm PDT by way of July 2021 solely on Twitch.
By way of the newly launched division, the corporate goals to leverage its expertise in digital content material creation and international manufacturing in eminent manufacturing amenities. This consists of its HyperX Esports Area Las Vegas and manufacturing studio in Hamburg, Germany. The Divison will assist design and produce initiatives for shoppers of assorted industries, together with gaming, leisure, popular culture, music and sports activities.
Esports Insider says: That is one other step in levelling up Allied Esports’s content material recreation, not solely within the esports house but in addition in different sectors of the entertainments business. Will probably be fascinating to see what comes out of the agency’s new manufacturing division, given its huge expertise in digital content material creation.